Jen- the person
The soul (what makes me tick):
I’m Jen and I’m convinced I’m a living breathing oxymoron … complexly simple.
I LIVE for creativity. With every breath I’m thinking, planning and scheming ... I sleep create. Honestly..… dozing rests my thoughts and gives clarity to cloudy ideas, I wish I could do it more often ;). There is nothing I love more than that lightbulb moment when I have an idea that I can find no trace of having existed before and then seeking ways to create it and make it happen.
I seek patterns...in words, in rhymes, in colours, in prints, in life and in time.
I write as I think and daydream in a philosophical way… about the bigger things in life that connect together, be that a link, or an event, or a moment.
I’m all about the instincts & intuition. I literally BUZZ with adrenalin when I’ve hit on a killer idea and share my joy with whoever is misfortunate enough to be near me is unavoidable, usually my long suffering but uber supportive husband, ben.
I attempt to create order and control and I work with lists and impeccably thought out plans. It’s a productive procrastination & minor ocd that I have learned to embrace … to categorise & organize my mind.
I love my studio. I always try to keep it forcibly tidy, 'instagrammable' & pin-worthy… but it’s ordered chaos because my mind works better in a colourfully creative mess.
I’m mesmerized by a good story. Characters and their quirks fascinate me... leading me to develop narratives as I go, giving deeper meaning to my work.
I am dedicated.… to my husband, my children and my creativity.
I don’t deal well with unfairness and integrity is very important to me, be who you say you are, and do as you say you’ll do. What's the saying? "Do the right thing, even when noone is watching". I like that :).
Life is short … so cram it all in!
The mind (experience, skills and other boring stuff):
My destiny was set early on. I grew up surrounded by print, colour and fonts as my dad was the Director of Letraset Ltd. My house was always full of Tria markers and rub-down transfers. I did a degree in Branding & Packaging Design at SIAD and then spent a decade as a Graphic and Brand Designer working on many areas of design but with a passion for branding and identity. By working for a variety of print & publication companies and with a steady freelance client-base I learnt my trade and learnt to be open to all possibilities and seize all opportunities that came my way. I started Bellaboo and Beau in 2012 when my sons were 6 months and 3, It has grown with me and allowed me to be there to nurture them in their early years. One day I hope it will be something for them to keep. Here's hoping they get good wives! :)
What is Bellaboo and Beau's Story?
Bellaboo and Beau was founded in September 2011 by me, Jen Sinclair, a graphic and brand designer, who at the time had a baby, a toddler and a brand new husband. It was a busy year!!
After spending 7 years working in the design and branding world I wanted to start something for myself that allowed me to spend some time away from the mac and be more hands on. I have always had an interest in set design, prop making and interior installations so this was an itch I felt I had to scratch.
It all began with simple prop hire for weddings. I followed trends, soaking up inspiration from the fashion, interiors and wedding industry. My knowledge, experience and processes from working in the brand design world were transferred to the world of weddings and events.
Couples were starting to want creative weddings that expressed their idiosyncracies and compared to no other. Diy weddings in more casual venues without coordination staff like barns, village halls, woodlands etc meant couples were having to source and direct every little element of their day. Something which often without clear direction, a project manager and the ability to execute can end up extremely timely and very easily out-grow budgets.
As I grew, I formed a path for myself. In an industry where Wedding Stylist was an unknown title, I did not fit anywhere. On all wedding blogs and directories the categories included wedding planners and decorations (chair covers, balloons etc) but there was a huge void inbetween- for a wedding stylist/designer. This of course, made it a challenge. I knew what I was and what I could offer but I had to get this across to others. I figured that the best way to do this was to just get out there. I met people, attended a couple of fantastic networking sessions, carefully chose the fairs to attend, made friends, took part in many many photo-shoots to build my portfolio, dedicated myself wholly to the few clients I had in order to gain both experience and great testimonials.
Putting every single ounce of effort and time into my client's weddings and desires, Bellaboo grew (along with my boys) and my portfolio now attracts the kind of clients who really get what it is that I do and almost instantaneously know if I am the right person to help them.
For me, it’s a real honour to work with couples getting married. Getting to know and understand them is absolutely vital, after all, it’s about creating a day that totally represents the union of these two people, their characters and quirks, passions, ambitions and the energy that flows between them.
I have the ability to imagine, plan, create and direct some or all the visual elements for their wedding day.
Over the course of the years, both my props and creative styling has been used by other sectors including marketing, television and corporate events and parties. It is refreshing to work with many different types of client. Although the client and the purpose may differ, I still apply the same creativity and processes and I am very thankful to have come as far as I have.
Pop over to the Bellaboo and Beau weddings page to read all about the different things we can offer. We love working with couples with every size of budget from helping to ignite the first Sparks of ideas to the whole Bells & Whistles!
"In todays time, we all strive to be different, to have our own unique edge, and this is even more true of our wedding day.
Our wedding day is the key opportunity to show everyone we love, the things that make us who we are, and by adding quirky, idiosyncratic little touches to our big day, we can make it truly one in a million.